EXECUTIVE MOVES, Close Up: Tracy Wehringer

 

Position: Director of Client Services for online marketing agency iMarketing, LTD

 

Key Role: Overseeing iMarketing’s seasoned team of Account Managers to ensure our programs and their delivery align with our clients’ goals. Also working to set the strategic direction for each client - ensuring success across all marketing channels. 

 

Goals: Looking forward to driving significant growth for the company by providing clients with the highest level of service across all marketing channels and programs.

 

Previous Job: President and founder of Wehringer and Co., working with clients such as Prudential Financial, PGi, Gold’s Gym, and others to implement online marketing and lead generation programs; also senior director of Global Marketing for EasyLink.

 

Key Strengths: Ability to create a strong company vision; setting and executing a strategic direction in an environment where success depends on rapidly turning ideas into action through effective market understanding, product/offer definition, and marketing/sales execution.

 

Career High: Taking my experience and bringing my skill-set to the iMarketing management team to help drive consistent growth.

 

Next: Since our employees are both our competitive advantage and iMarketing’s most important asset, seeking to increase our focus on internal and external continuing education.

 

Challenges: Online marketing is a 24/7 job, and finding enough hours in the day is always a challenge so increasing efficiencies across the board is a must.