Getting Your Coupons to Stand Out in a Crowded Space, Landing Page Optimization and More

 

How can I best optimize my landing page for search?

“Google rewards relevant landing pages with better placement and lower costs per click, so adding keywords can increase your volume while lowering costs.” Suggests Mike Jacobs, chief services officer of iMarketing LTD. “Consumers have already told you what they’re looking for, so it’s important to show that you are listening. Additionally, key product information and an action button, should be in clear view. Eliminate navigation and menu bars if possible – they distract consumers, and can keep them away from the actions that will generate sales.

It’s good to keep it simple, he adds. “Only provide choices where appropriate,” he says. “Don’t ask users to repeat choices they may already have made in searching.”