ONLINE MEDIA DIRECTOR - NYC or Princeton

Type:	Career Opportunities
ONLINE MEDIA DIRECTOR – NYC or Princeton We're looking for an experienced leader with the capability to manage and grow our online media planning and buying practice. This position is ideal for someone looking to work in a high-performance yet casual environment – free of the corporate BS. You’ll have the latitude and responsibility to do what’s right for Clients. The Online Media Director leads a team in the conception and delivery of innovative, targeted, results driven online campaigns to achieve Client goals. This role involves unearthing opportunities and communicating insights to optimize the development of the media plan, and flawless execution. RESPONSIBILITIES Supervise development, implementation and optimization of comprehensive media plans and strategy to achieve Client objectives Scope, develop, and lead your team to implement online campaigns across multiple publishers / networks Oversee and monitor ongoing campaign performance, ensuring campaigns are executed properly and are optimized to achieve Client expectations Present media recommendations to executive-level Client leaders. Demonstrate to Clients how proposed media solutions will produce expected returns Guide team in strategic post-campaign analysis and provide recommendations for future initiatives. Ensure that Client relationships continue to be strengthened by quality of deliverables and satisfaction with the results. Direct our Online Media practice profitably by achieving Client goals and in support of overall company objectives. Lead relationships with publishers, including pricing negotiation Lead the communications with management on account and team status Identify / assess emerging online marketing trends for Client opportunities Effectively continue the development of the team’s understanding of industry trends, planning and/?or buying strategies and execution. Develop relevant white papers, case studies and POVs for presentation to internal and external audiences.? Work with CEO, Business Development, and fellow practice leaders to capitalize on speaking engagement and publication opportunities Work with senior management to forecast Client revenue and guide resource and related expenses necessary to deliver on plan Actively participate in the overall management of the company, offering solutions to business problems and supporting senior management decisions and direction. Support business development and other group directors in the identification, prioritization, positioning, high-level estimation, and scoping of new opportunities. Leads and/or supports the business development team in the creation of presentations and proposals to win new client business. Lead, manage and develop media team, including responsibility for developing staff to independently assess opportunities and capitalize on them with the appropriate online media strategy Develop process improvements and best practices to ensure consistency, flexibility and efficiency resulting in solutions that meet or exceed clients’ expectations. QUALIFICATIONS 7-10+ years of progressive levels of responsibility in online media planning, buying and management, & direct response ROI-driven online campaigns 5+ years of agency experience 3+ years of experience managing media-buying teams (minimum spend $15-20 million per year) Extensive experience in negotiating pricing and purchasing online media inventory in all potential terms: CPM, CPC, CPA, CPL Strong command of media research, tracking, and reporting resources (DART, Atlas, ComScore, MRI, Evaliant/Kantar Media, Nielsen/NetRatings, Compete, @Plan. etc.) Ability to ‘own the room’ and lead persuasive presentations to all levels - consultatively driving accounts and opportunities forward Excellent written and verbal communication – the ability to clearly and concisely say what you mean so others understand and follow, regardless of the medium Hands-on experience with media exchanges, DSPs, RTB, and all self-serve platforms WHO WE’RE LOOKING FOR A team leader and experienced manager. Recognized as an industry expert. You understand the Clients’ goals and Company mission and are able to provide vision, direction, management and support to your team. You openly and clearly communicate to ensure people and their work are aligned with the goals and mission. You can create solutions based on strong analytical abilities - demonstrated critical thinking and problem solving. Actively listen to Clients and continually identify opportunities that make the Company indispensable and, at the same time, is able to professionally and persuasively push back and redirect clients (saying "no") when necessary. Ability to consistently meet deadlines while maintaining a high level of attention to detail and follow-through. Extremely data and detail oriented with focus on analysis and interpretation. Advanced computer skills, particularly Excel and PowerPoint If you are dedicated, well spoken, and have a strong desire to succeed, you may have what it takes to be part of our team. Compensation package is commensurate with experience and includes competitive salary, 401K and Profit Sharing Plan, Section 125 Plan, pre-Tax TransitChek commuting options, medical and dental benefits, AFLAC, plus Company paid Life and Long Term Disability Insurance. COMPANY INFORMATION iMarketing LTD (http://www.imarketingltd.com) is a leading full-service online marketing agency delivering measurable results for clients such as Yahoo!, Dow Jones, eDiets, Bloomberg, Move.com, Marvel and Hoveround. We have offices in Princeton, NYC, and Chicago. iMarketing’s innovative programs enable Fortune 500 and Media Metrix 100 companies to profitably acquire new customers and increase revenues through a wide range of online channels including Search, Online Media Planning & Buying, Affiliate Marketing, Research and Technology. With a focus on ROI and proven experience across multiple verticals, iMarketing has earned the trust of blue chip companies who demand accountability. We operate in an entrepreneurial environment and share responsibility. We work until the job is complete and our Clients satisfied. We understand that, at times, hours may be long and we’re flexible and attentive to our staffs’ personal needs. To learn more visit www.imarketingltd.com. Interested candidates should submit their resume in MS Word or Plain Text format via email to jobs@imarketingltd.com . In order to route your email to the appropriate hiring manager, please format your email SUBJECT line as follows: ONLINE MEDIA DIRECTOR

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