SEARCH MARKETING ASSOCIATE

Type:	Career Opportunities
SEARCH MARKETING ASSOCIATE iMarketing LTD is looking for an online marketing superstar to join the NYC office of one of the fastest growing and most successful online marketing agencies - a pioneer in performance marketing. iMarketing LTD is a leading full-service online marketing agency delivering measurable results for clients such as Yahoo!, Dow Jones, eDiets, Move.com and Bloomberg. Our analytical and performance-based approach enables our Clients to profitably acquire new customers and increase revenues through a wide range of online channels including Search Marketing, Online Media Planning & Buying, Affiliate Marketing, Cost Per Action, Research and Technology. We are looking for a highly motivated search engine marketing (SEM) specialist to provide world-class service to our clients. In this role, you would be able to leverage your internet and marketing skills to develop, execute, and optimize search campaigns. Key elements in the firm's search work include: pay-per-click search engine campaigns, search engine optimization, affiliate marketing, and other pay-for-performance media. Key tasks will include Search campaign Generation / Implementation, Keyword Research, Development & Analysis, identifying and capitalizing on search marketing trends and client contact. Given that we consider ourselves a boutique agency working with top tier companies, there is ample opportunity for advancement and working at the highest level with top clients. This role will have considerable direct contact with some of the top marketers in the space. Candidates with more experience will have the opportunity to immediately manage other search engine marketing staff members. KEY RESPONSIBILITIES Create, implement, track, analyze and optimize Paid Search campaigns in Google AdWords, Yahoo! Search Marketing, Bing, ASK, and other search engines. Utilize successful bidding strategies and effective keyword management on pay-per-click search engines. Actively test and analyze key words, copy and landing pages to increase ROI and drive incremental volume. Manage daily relationships with search engines. Provide detailed analysis of key metrics and program tracking techniques in order to increase overall search performance efficiency. Set and manage expectation of client and internal teams. Provide consistent and effective support to Senior Managers and Chief Services Officer. REQUIRED BACKGROUND We are looking for an enthusiastic, detail-oriented, hardworking professional with excellent communication skills to successfully perform search engine marketing activities. We seek individuals with a Bachelor’s degree, a minimum of three years online advertising experience, at least 2+ years of experience working with relevant search engine toolsets on pay-for-performance search products. Candidate should also possess the proven ability to understand customer needs, generate creative solutions, and build on-going relationships. 3+ years directly related SEARCH-ENGINE MARKETING EXPERIENCE (Google, Yahoo!, Bing etc.) with a metric focus Exceptional analytical skills to measure the success of the SEM programs and to expand upon that success Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively over the phone, through email, and in writing. Exceptional quantitative skills and aptitude including intermediate to advanced Excel skills Excellent organizational skills and the ability to juggle multiple responsibilities ATTENTION TO DETAIL While we deal with all aspects of online campaigns, ultimately success is defined through careful calculation of ROI and other key metrics. Creativity is certainly a plus, but it must be matched by the ability to understand and communicate the metrics that drive successful campaigns. If you accept this challenging position, you will be provided the opportunity to perform in a fast paced, entrepreneurial, and technologically advanced environment. Compensation package is commensurate with experience and includes competitive salary, 401K and Profit Sharing Plan, Section 125 Plan, pre-Tax TransitChek commuting options, medical and dental benefits, AFLAC, plus Company paid Life and Long Term Disability Insurance. COMPANY INFORMATION iMarketing LTD Inc. (http://www.imarketingltd.com) is a dynamic online marketing company with offices in New York, Princeton, and Chicago. With a focus on ROI and proven experience across multiple verticals, iMarketing has earned the trust of many blue chip companies who demand accountability. We operate in an entrepreneurial environment and share responsibility. We work until the job is complete and our Clients satisfied. We understand that, at times, hours may be long and we’re flexible and attentive to our staffs’ personal needs. To learn more visit www.imarketingltd.com. NO TELECOMMUTING. Qualified and interested candidates should submit their resume in MS Word or Plain Text format via email to jobs@imarketingltd.com . In order to route your email to the appropriate hiring manager, please format your email SUBJECT line as follows: SEARCH MARKETING MANAGER – Your Name

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