SEARCH MARKETING

In today’s web-driven business environment, effective search marketing can bring a business to new levels of success. In theory, there’s no better prospect than someone who has entered your keyword into a search engine. It’s as close as you can get to selling to someone who is raising a hand and saying “I want that!” iMarketing has worked with clients to optimize their placement in both paid search listings (SEM – Search Engine Marketing), and in natural, "organic" listings (SEO – Search Engine Optimization). SEARCH ENGINE MARKETING iMarketing provides end-to-end program management for paid search campaigns on the most popular search engines. For us, that means monitoring, analyzing and executing across all aspects of a search campaign – not just the easy ones. More than just keywords and bidding, we also offer segmentation, creative testing, match type optimization, trademark monitoring, strategic budgeting and more. Without these extra steps, your SEM campaigns can never truly be optimized. Yet many firms overlook them, or assume you'll do them yourself. Our ROI-driven approach includes: In-depth keyword research – we look at your keywords from an end-user perspective, creating a library of relevant topics and performing a complete competitive analysis to determine the strongest positioning for each effort Segmentation – using our proprietary in-house technology, we create thousands of additional keywords variants to expand your keyword base, and group them into hundreds of relevant and actionable segments to make them more attractive to the search engines. Creative – we work closely with you to create innovative headlines and optimized ad copy that directly align with search queries to deliver the best, most qualified prospects. Plus, we constantly test and retest your creative to maximize online efficiencies and results. Intelligent bid management – we maintain strategic ad placement with ongoing bid optimization for each keyword, match type, even time of day. And we don't stop there. We continuously monitor keyword results and use the data to further expand and segment the keyword base, including negative keywords. The result: high quality, targeted leads, relevant traffic…and increased return on your SEM investment. SEARCH ENGINE OPTIMIZATION Good old-fashioned SEO is still one of the best ways to drive traffic to a web site. But as the search engines have gotten savvier, they’ve also gotten stricter. Automated tools for SEO that use the same keywords over and over again or build hundreds of low-quality “gateway” pages simply won’t cut it. These “cheap tactics” are more than just ineffective in driving results; they’re a red flag to the search engines, and could prevent you from receiving any traffic from Google or Yahoo! at all. At iMarketing, our approach is more targeted, and taps into our inherent understanding of the fundamentals of proper and ethical SEO. We’ll work closely with you to maximize your site's relevance and credibility, leveraging the content-rich areas of your site to ensure that key pages are properly found and indexed by the search engines that matter. That includes researching, deploying, managing and continuously evolving every web site for maximum "crawlability" – ensuring search engine-friendly optimization for your online presence both now, and in the future.

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