SOCIAL MEDIA

SOCIAL MEDIA With the rise in popularity of social media, it seems that every company, every brand, is scrambling to get in on the action. Facebook, Twitter, and other networks offer a unique way to reach your target audience – but how do you know if any of them are really best for your brand? iMarketing can help you harness the power of social media and put it to work for your business. We offer a results-oriented approach to help you design and execute a successful social media program from start to finish – including: Discovery: we’ll review your current social media landscape, discuss internal resources, and get a complete understanding of your planned goals and objectives – from communicating with existing clients to acquiring new ones. Strategic Planning: we’ll match your goals and expectations to the appropriate social media platforms, creating a social media policy and project plan that is fully integrated across all online marketing programs. Implementation & Outreach: we'll help you manage the critical steps, including executing social URL reserve, creating accounts & profiles if needed, developing custom Twitter backgrounds, resizing logos, and more. Monitoring, Reporting & Analysis: we’ll build a custom “scorecard” to measure user engagement across social media, and continuously review program activity and success – adapting the strategy as needed to meet changing trends and emerging needs. iMarketing supports all available social marketing platforms, including Facebook, Twitter, LinkedIn, YouTube, and more. Each of our engagements includes a customized “Social Media Plan,” highlighted by the application of industry best practices and policy development for: Page Background Specifications & Suggestions Company Page Settings Across the Social Media Platforms Video Upload Strategy Cross-Platform Linking Strategy Coupon Strategy Promotion Strategy & Best Practices Link Tracking and Shortening Protocols (for shared links) Following Strategy Partner Strategy SEO Cross-channel Implications Engagement Value Analysis Article Linking List Strategy Contact us to find out more.

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