Technology

While traditional agencies have attempted to realign their business models to meet customer needs in an increasingly online world, iMarketing was born in the era of Web 2.0 and beyond. So it’s only natural that technology remains a driving factor in our approach to online marketing – and in ensuring our clients’ success. Enter ROI Advantage (ROIA).

 

With ROIA, we’ve rolled all of our insight, experience and best practices into a proprietary, web-based platform to track, analyze and optimize the full scope of online marketing activities – including ad-serving, e-mail delivery, lead generation, campaign tracking, affiliate marketing and search engine marketing. It provides an instant online window into all of your marketing campaigns, making it easy to monitor and maximize ROI in real-time across multiple campaigns. There’s no need to maintain separate tracking systems for different campaigns, or manually compile and analyze data. ROIA does it all for you.

 

Through the combination of ROIA and our seasoned team of online marketing gurus, iMarketing can plan, execute and optimize your campaigns with confidence.