iMARKETING LTD. HONORED WITH CERTIFICATE OF EXCELLENCE IN DIRECT MARKETING ASSOCIATION’S 2010 INTERN

 

PRINCETON, NJ – November 1, 2010 – iMarketing LTD (www.iMarketingltd.com), a full-service online marketing agency, today announced that it was awarded a Certificate of Excellence as a finalist in the Direct Marketing Association’s 2010 International ECHO™ Awards competition. The DMA ECHO awards honor direct marketing campaigns that have excelled in direct response strategy, creative, and results. iMarketing was recognized for its integrated email and search marketing campaigns for Hoveround, a leading manufacturer of power wheelchairs.

 

 

Hoveround engaged iMarketing to cost-effectively generate leads via the Internet, while targeting an older audience that was not typically Internet savvy. iMarketing launched a multi-pronged strategy that maximized multiple media channels, through a series of direct email efforts and paid search campaigns. Key elements included developing creative that simplified and improved consumer communication, leveraging bidding and ad copy testing to maximize leads across all keywords, and implementing a robust data collection and feedback mechanism to ensure targeted tracking. Hoveround saw immediate results from the program, with the number of overall leads increasing by nearly 60% - and costs per quality lead dropping by 5% - within just a few months.

 

 

“We’re honored to receive this honor from such a respected organization in our industry, and to be in the company of the other ECHO winners, which include some of the largest and most respected agencies in the world,” said Keith Kochberg, iMarketing CEO. “The work we have done for Hoveround represents our commitment to developing smart online marketing strategies that deliver tangible ROI for our clients in a range of different industries, targeting a multitude of consumer and business audiences.”

 

 

DMA Echo is the longest established international award that honors excellence in direct marketing. More than 1,000 marketers and agencies submitted case studies from around the world for this year’s competition.

 

iMarketing LTD (www.imarketingltd.com) is a leading full-service online marketing agency delivering measurable results for clients such as Yahoo!, Dow Jones, eDiets, AARP and Move, Inc. iMarketing’s innovative programs enable Fortune 500 and Media Metrix 100 companies to profitably acquire new customers and increase revenues through a wide range of online channels, including search marketing, online media planning & buying, affiliate marketing, research, and technology. With a focus on ROI and proven experience across multiple verticals, iMarketing has earned the trust of many blue chip companies who demand accountability.

 

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Jesson Burnam, Resound Marketing

609-279-0050 x104