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Date	Description	Type
News
01.27.12	Smartphones and Tablets Best PCs in Click-Through Rates Mobile paid search is heating up, a Marin Software report finds.	Industry Articles
01.23.12	Paid Search Ads Bring Big In-Store Results [Study] The study found that for every $1 of ecommerce revenue generated from the ads, retailers could expect another $6 of in-store revenue.	Industry Articles
01.18.12	Social Media ROI Metrics Still Chaotic Brand marketers continue to struggle with determining return on investment for social media campaigns. Eighty-eight percent admit to gaining positive ROI on campaigns, but a study released Wednesday from Wildfire, a social media platform company, shows th	Industry Articles
01.12.12	Four Seasons' New Website Makes Bold Bet on Social Media ...With the new site, Four Seasons also takes on the ambitious goal of trying to please today's tech savvy, social-media-using luxury customer. Most striking is the prominence of voices from social media sites outside of Four Seasons' control.	Industry Articles
01.11.12	Company Integration Hurdles With Social Media According to a study by InSites Consulting, 38% of British & American companies are still in their infancy when integrating social media in their company. In the U.S. more than 1 senior marketer in 3 indicates that their company has either not engaged in,	Industry Articles
01.11.12	Facebook Looks to Rebrand News Feed Ads Units Rolled Out Yesterday to Be Called 'Featured,' Not 'Sponsored'	Industry Articles
01.10.12	Most Consumers Still Don’t Talk About Brands on Social Sites Consumers occasionally post about brands on Facebook and Twitter, but offline and non-social online methods keep them informed	Industry Articles
01.10.12	Attribution Management: A Direct Response & Brand Marketing Tool Marketers and their agencies typically look at attribution management and the value it provides an organization in direct response terms. Focusing on accurately attributing metrics like conversions, revenue, CPA, ROI, and ROAS makes complete sense when a	Industry Articles
01.06.12	More Americans Favoring Paying for Bigital Books, Movies More mobile devices and access to content are two factors contributing to an increase in media consumption in the United States, according to a new report.	Industry Articles
01.03.12	iMarketing Ltd. Adds Seasoned E-Commerce Vet as Vice President of Affiliate Marketing and Ecommerce The addition of industry veteran Glenn Wilk to the team at iMarketing signifies the expansion of and commitment to the Affiliate Marketing Services. Glenn has held e-commerce leadership and digital marketing positions with multi-channel leaders such as P	Press Release
12.13.11	The Facebook Resisters As Facebook prepares for a much-anticipated public offering, the company is eager to show off its momentum by building on its huge membership...But the company is running into a roadblock in this country. Some people, even on the younger end of the age sp	Industry Articles
12.13.11	Three Social Thunderstorms Chairman & CEO of Forrester Research George Colony's analysis has been quoted in The Wall Street Journal, The Times (London), The Economist, Wired, BusinessWeek, Forbes, Financial Times, and The New York Times, among numerous other publications and social	Industry Articles
12.13.11	Paid Search Drives Offline Sales, Compensation Model Flawed Paid search and display ads more often drive online activity into brick-and-mortar stores, but those running ecommerce campaigns don't get the kudos for connecting online to offline sales. Marketers running digital media campaigns, for the most part, are	Industry Articles
12.12.11	Paid Search Drives Offline Sales, Compensation Model Flawed Paid search and display ads more often drive online activity into brick-and-mortar stores, but those running ecommerce campaigns don't get the kudos for connecting online to offline sales. Marketers running digital media campaigns, for the most part, are	iMarketing In the News
12.08.11	Paid Search To Grow 15% In 2012 Brands will spend 12.6% more this year, compared with last, to advertise across the Internet, according to ZenithOptimedia, a Publicis Groupe company. Driven, in part, by online video and accompanying ads, the study shows 16.4% growth in 2012, followed by	Industry Articles
11.28.11	Walgreens Scanning Mobile Coupons at 7,700 Stores ...At more than 7,700 locations, Walgreens customers can bring their smartphones to the checkout to have mobile coupons scanned directly from the device.	Industry Articles
11.27.11	Mobile Drives 14.3% of Black Friday Online Traffic. 9.8% of Sales ...According to the IBM Smarter Commerce benchmark of online retail activity, mobile platforms were responsible for 14.3% of all online shopping traffic on Black Friday, more than doubling the 5.6% of traffic IBM recorded last year. Perhaps even more impr	Industry Articles
11.22.11	Coupon Campaigns Should Closely Follow Consumer Behavior .... It turns out the likelihood of consumers viewing, printing and redeeming a digital coupon at a brick-and-mortar store rises 19.6% if the coupons become available at 8 a.m. on Wednesday, according to a recent study.	Industry Articles
11.18.11	Why Siri Is The Most Exciting, And Terrifying, Evolution Of Search The technology world has been buzzing about the recent introduction of the iPhone 4S. As a device and platform, it’s sleek, smart, intuitive and accessible to users of all ages. It turns the most complex of tasks into a very elegant and satisfying experie	Industry Articles
11.17.11	Walmart Vs. Amazon: A Regime Shift In Motion A recent article indicates that Walmart is preparing for what could be the “retail battle of the decade.”	Industry Articles
11.14.11	Links Posted By Big Facebook Pages Have A 0.14% CTR, 1 Click Per 1,000 Fans The click through rate for links posted to the news feed by Facebook Pages with over 100,000 fans is 0.14%, or 1 click per 715 impressions according to a new study ....These figures should give marketers an idea of how many Facebook fans they’ll need to a	Industry Articles
11.09.11	2012: Mobile Search To Comprise Nearly 22% Of Ad Spend Search on mobile devices continues to fuel marketing campaigns, but attribution management tools must evolve to take full advantage of the 16% to 22% mobile marketing ad spend that Efficient Frontier estimates will materialize by 2012.	Industry Articles
11.09.11	Social, Mobile Ramp Up Ad Dollars, Interactive On Rise When it comes to ad spending, ad exchanges, social media and mobile are among the fastest-growing categories -- and they will continue their upward trajectory next year and beyond, according to the annual Outlook report released by Razorfish Wednesday.	Industry Articles
11.08.11	Google+ Lets In the Corporations Google is opening its social network, Google+, to companies, organizations and brands. With the move, it hopes to create novel kinds of relationships between people and products, while making inroads against Facebook’s own popular corporate pages, partly	Industry Articles
10.27.11	Why Google Has To 'Get' Platforms: It's The Future Of Search ...open platforms open greater levels of innovation, one reason why Facebook gained the critical mass needed to dominate social networking. That is certainly applicable given Google’s forays into the social space. But there’s another reason, one very germ	Industry Articles

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