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Date	Description	Type
News
05.16.12	J&J Exec Says Brands Need Social Marketing Goals ....a brand must have goals before it strives to develop a presence on Facebook and other social networks.	Industry Articles
05.02.12	Savvy Social Media Users Influence Peer Purchases New research indicates that consumers who have used social media for service wield far greater influence among their peers.	Industry Articles
05.01.12	The Big Doubt Over Facebook But some advertisers with big spending accounts are wondering whether they're getting their money's worth.The doubt lingers as bankers and prospective investors decide how to value Facebook for an initial public offering planned for May 18, said people	Industry Articles
04.27.12	Last-Click Attribution Models Give Marketers Incomplete Picture Marketers are used to having to prove digital advertising’s worth, but findings from Econsultancy and Google Analytics suggest the majority of marketers worldwide failed to use attribution models that properly depict the influence of each ad format and ma	Industry Articles
04.27.12	Illinois Judge Rules 'Amazon Tax' Unconstitutional ...a judge in Illinois ruled this week that the state can't require online companies like Amazon to collect sales tax from state residents.	Industry Articles
04.26.12	Marketing Math: What's a New Customer Really Worth? It’s strange, but many small-business people have no idea what a good regular customer is worth to their business. By calculating that figure, you should gain a better idea of what you’re willing to invest or risk to attract a good, regular customer. The	Industry Articles
04.03.12	Mobile Paid-Search Budgets Up, Marketers Adapt To Medium Mobile search accounted for 12.3% of the total search advertising budget that marketers dished out in Q1, according to IgnitionOne.	Industry Articles
04.02.12	Search Ads Pause What happens when paid search ads are paused? Learn from our search experiment.	Industry Articles
03.27.12	Google Research: Even With A #1 Organic Ranking, Paid Ads Provide 50% Incremental Clicks When marketers have scrutinized Google’s research on how organic and paid search results work together — the search giant concluded that nixing the paid ads would result in a 89% drop in clicks — it’s been clear there’s more to the story. What happens if	Industry Articles
03.26.12	The Pinning Rules As with other social networks or sites that have significantly increased traffic over a very short time, the rules of engagement, particularly for brands, are not yet entirely clear. However, we know that social media marketers have a continuing desire to	Industry Articles
03.06.12	iMarketing Ltd. Adds Industry Veteran as Vice President of Search Marketing “Over the last eight years we have built a strong paid search practice. We have high expectations for ourselves and our clients and always strive to improve. Justin brings the experience and leadership to take that practice to new levels” said Keith Koc	Press Release
02.28.12	The Mounting Minuses at Google+ Playing Catchup to Facebook, Google's Social Network Is a Virtual Ghost Town by Comparison	Industry Articles
01.27.12	Smartphones and Tablets Best PCs in Click-Through Rates Mobile paid search is heating up, a Marin Software report finds.	Industry Articles
01.23.12	Paid Search Ads Bring Big In-Store Results [Study] The study found that for every $1 of ecommerce revenue generated from the ads, retailers could expect another $6 of in-store revenue.	Industry Articles
01.18.12	Social Media ROI Metrics Still Chaotic Brand marketers continue to struggle with determining return on investment for social media campaigns. Eighty-eight percent admit to gaining positive ROI on campaigns, but a study released Wednesday from Wildfire, a social media platform company, shows th	Industry Articles
01.12.12	Four Seasons' New Website Makes Bold Bet on Social Media ...With the new site, Four Seasons also takes on the ambitious goal of trying to please today's tech savvy, social-media-using luxury customer. Most striking is the prominence of voices from social media sites outside of Four Seasons' control.	Industry Articles
01.11.12	Company Integration Hurdles With Social Media According to a study by InSites Consulting, 38% of British & American companies are still in their infancy when integrating social media in their company. In the U.S. more than 1 senior marketer in 3 indicates that their company has either not engaged in,	Industry Articles
01.11.12	Facebook Looks to Rebrand News Feed Ads Units Rolled Out Yesterday to Be Called 'Featured,' Not 'Sponsored'	Industry Articles
01.10.12	Most Consumers Still Don’t Talk About Brands on Social Sites Consumers occasionally post about brands on Facebook and Twitter, but offline and non-social online methods keep them informed	Industry Articles
01.10.12	Attribution Management: A Direct Response & Brand Marketing Tool Marketers and their agencies typically look at attribution management and the value it provides an organization in direct response terms. Focusing on accurately attributing metrics like conversions, revenue, CPA, ROI, and ROAS makes complete sense when a	Industry Articles
01.06.12	More Americans Favoring Paying for Bigital Books, Movies More mobile devices and access to content are two factors contributing to an increase in media consumption in the United States, according to a new report.	Industry Articles
01.03.12	iMarketing Ltd. Adds Seasoned E-Commerce Vet as Vice President of Affiliate Marketing and Ecommerce The addition of industry veteran Glenn Wilk to the team at iMarketing signifies the expansion of and commitment to the Affiliate Marketing Services. Glenn has held e-commerce leadership and digital marketing positions with multi-channel leaders such as P	Press Release
12.13.11	The Facebook Resisters As Facebook prepares for a much-anticipated public offering, the company is eager to show off its momentum by building on its huge membership...But the company is running into a roadblock in this country. Some people, even on the younger end of the age sp	Industry Articles
12.13.11	Three Social Thunderstorms Chairman & CEO of Forrester Research George Colony's analysis has been quoted in The Wall Street Journal, The Times (London), The Economist, Wired, BusinessWeek, Forbes, Financial Times, and The New York Times, among numerous other publications and social	Industry Articles
12.13.11	Paid Search Drives Offline Sales, Compensation Model Flawed Paid search and display ads more often drive online activity into brick-and-mortar stores, but those running ecommerce campaigns don't get the kudos for connecting online to offline sales. Marketers running digital media campaigns, for the most part, are	Industry Articles

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