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Date	Description	Type
News
10.27.11	Web Influences Trillion Dollar Retail Sales ...86% of buyers who purchase in-store use generic terms on search engines to inform their purchase decision. The study, featuring RadioShack, Audi, and a national entertainment brand, also shows that when a shopper conducts a search online and clicks on	Industry Articles
10.04.11	Time Inc. Reveals Brain Study, Preliminary Data Suggests 'Digital Natives' Are In Fact Different Are people who were born or grew up after the explosion of digital media options that began in the 1990s, wired to use media differently than preceding generations? It's a question that some of Madison Avenue's top research minds have been wondering for y	Industry Articles
10.03.11	Coupon Sites Are a Great Deal, but Not Always to Merchants Like businesses across the land, the Madison Avenue spa Wellpath tried to drum up customers by running heavily discounted coupons on deal-of-the-day Web sites. But the Internet coupon fad is shrinking faster than fat from a weight-loss laser.	Industry Articles
09.26.11	California Scheming E-retailers pick their poison: Give up many affiliates or charge sales tax to a quarter of U.S. shoppers	Industry Articles
09.19.11	How Online Advertising Incentives Influence Brand Perception Brand messages and incentives make consumers pay attention to ads, according to a recent study. In fact, combining the two strategies increases interaction by 91% and brand perception by 38%, as well as improved recall and purchase intent...	Industry Articles
09.11.11	Report Details Rise of Social Media As social media like blogs, Facebook, Twitter and YouTube grow increasingly popular among consumers, marketers are seeking more data about the changing behavior of their customers.	Industry Articles
08.30.11	Yelp Scales Back Deal Service as Competition Rises for Internet Coupons Yelp Inc., a website that collects local business reviews, is scaling back its year-old deal service, following Facebook Inc.’s retreat from a market where consumers and merchants say they’re becoming inundated.	Industry Articles
08.25.11	DO WHAT YOU LOVE Steve Jobs gave one of the best commencement speeches of all time at the Stanford graduation ceremony in 2005.	Industry Articles
08.18.11	Digital Requires the Remodeling of the Relic Agency Model It is well known that big agencies have been struggling mightily, recently. From the multimillion-dollar accounts being switched without reviews to public laments that clients expect big ideas for free to procurement departments squashing out every last o	Industry Articles
08.15.11	This Year's 10 Most Successful LivingSocial Deals The top selling item generated more than $11,000,000 in one day. By comparison, the most successful Groupon deal brought in $15.6 million and was 2.6% of Groupon's 2010 cumulative revenue. It was a voucher for $50 worth of shoes and clothing at Nordstro	Industry Articles
08.01.11	Ways to Tell Your Online Marketing Agency is Faking It ...demand has grown in recent years for online marketing agencies that can help companies navigate the increasingly complex world of search, social media, email marketing, affiliate marketing, and more. ..... But how do you know if your agency is really d	iMarketing In the News
07.22.11	Ex-LivingSocial Sales Guy: "There's Going To Be An Implosion And A Major Shakeout In The Industry" Daily deals company LivingSocial is expected to announce its intention to go public any day now. The word is that it will get a $15 billion valuation. To much ado, Groupon filed its S-1 earlier this summer. People say it will be worth $30 billion or more	Industry Articles
07.21.11	Studies Show Search Ads Drive 89% Incremental Traffic Advertisers often wonder whether search ads cannibalize their organic traffic. In other words, if search ads were paused, would clicks on organic results increase, and make up for the loss in paid traffic? Google statisticians recently ran over 400 studie	Industry Articles
06.29.11	TABTalks Radio - Social Media Matter Interview Join us with our special guest Keith Kochberg, CEO of iMarketing Ltd and discuss the latest strategies in Web 2.0 and Social Media today for small business	iMarketing In the News
06.01.11	Why Marketers That 'Like' Results Must Spend With Care In Social Media There is no denying that Facebook has changed the very nature of engagement on the web. So, it is no surprise brands are looking to Facebook as a new, potentially fruitful channel...... So why haven't marketers put more significant resources into Facebook	Industry Articles
05.27.11	The Gathering Strength of Social Commerce A report finds that consumers are ready and willing to shop via Facebook and Twitter.	Industry Articles
05.26.11	What Your Customers Aren't Telling You In Social Media The emergence of social media has greatly changed social behavior. Instead of pulling the manager of a restaurant aside after a bad meal, people now write one-star reviews on Yelp; instead of asking a friend a question in person, people now outsource thei	Industry Articles
05.25.11	STUDY: Online Video Ads Beat TV Ads In Viewer Recall Viewers pay more attention to online video ads than to traditional TV commercials and also recall them better, according to new research that utilized Affectiva's facial tracking algorithms and second-by-second biometric modeling of cognition, excitement	Industry Articles
05.24.11	Data Should Drive More Online Brand Dollars It's no secret that the convergence of online and offline advertising is happening -- at a snail's pace. So how do we bridge the gap and tap into the $127.2 billion of offline advertising dollars to grow the overall online business at an exponential pace?	Industry Articles
04.27.11	iMARKETING LTD ANNOUNCES NEW ADDITIONS TO ITS GROWING CLIENT ROSTER Online Marketing Firm Continues Rapid Growth for 2011 with a Host of New Clients	Press Release
04.15.11	Social Nets Steer Users To Web Publishers Supplanting search engines and other traffic drivers, social networks are sending an increasing share of readers to Web publishers.	Industry Articles
04.13.11	iMarketing: Uncomplicating the Internet About a dozen years ago people looked at the Internet they same way gold prospectors looked at California in 1849. The general thought was that if you wanted to strike it rich, just put yourself where the action was and everything would work itself out.	iMarketing In the News
04.07.11	How to Lure Potential Customers to Your Site Problems? Your company may be targeting the wrong market with the wrong tool. Instead of search marketing, hire a few sales folks and build awareness with ads	iMarketing In the News
03.31.11	IMARKETING LTD. RELOCATES NEW JERSEY HEADQUARTERS IN RESPONSE TO RAPID GROWTH iMarketing has grown more than tenfold, evolving from a one-man agency into a 40-person company serving a global clientele, with offices in Princeton, New York, and Chicago.	Industry Articles
03.22.11	Are You Leaving Money On The Table With Your Landing Pages? ...more and more people interested each year in how to improve their landing pages for pay-per-click (PPC) campaigns. Landing page optimization (or LPO) has been a growing field over the past few years, with more designers and tools popping up every day.	Industry Articles

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