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Date	Description	Type
News
02.03.10	News Right Now Drives Newspaper Readers to Web The Outsell third annual News Users' research predicts continued steep drops in US newspapers' print circulation as consumers continue to gravitate toward the Internet for news.	Industry Articles
02.03.10	Is Twitter Losing Its Luster? One of the biggest questions about social networking and the services that enable it is whether the whole concept has durability and what kind of durability that might be; in other words, is social networking a really long term transformative trend, a bri	Industry Articles
01.15.10	The new rules for direct response advertising The challenging economic climate has brought with it increased scrutiny into marketing budgets -- underscoring the importance of ROI on advertising dollars. As a result, traditional brand advertising is quickly taking a backseat to direct response adverti	iMarketing In the News
01.15.10	Is too much money going to social media? Social media is the "next big thing" and the medium of the moment. Experts debate whether the hype means marketers are unduly ignoring traditional media in the process.	iMarketing In the News
12.09.09	Groups Far Apart on Online Privacy Oversight If online privacy was once an obscure policy subject, it has come front and center. That much was apparent at the standing-room-only roundtable on privacy and technology that the Federal Trade Commission held here on Monday.	Industry Articles
12.03.09	Hoveround chooses iMarketing for SEM and lead gen Motorized wheelchair maker Hoveround is working with iMarketing Ltd to increase its online presence through search engine marketing (SEM) and cost per acquisition (CPA) campaigns.	Industry Articles
12.01.09	'Cyber Monday' Sales Appear Strong In a display of strength by the e-commerce sector, online shopping sites reported a surge in sales and traffic on Monday, bucking the mixed-bag results experienced by traditional retailers so far this holiday season.	Industry Articles
12.01.09	Product Placement A lot of bloggers are unhappy with a new rule requiring them to disclose when they get something for free	Industry Articles
12.01.09	Hoveround Taps iMarketing Ltd to Increase Online Presence and Generate Leads as Demand for Personal Online Marketing Firm to Expand Hoveround’s Online Presence through Search Engine Marketing and Cost Per Acquisition Programs	iMarketing In the News
11.30.09	Hoveround chooses iMarketing for SEM and lead gen Motorized wheelchair maker Hoveround is working with iMarketing Ltd to increase its online presence through search engine marketing (SEM) and cost per acquisition (CPA) campaigns	iMarketing In the News
11.03.09	Direct Wines Selects iMarketing Ltd As Agency of Record For All Online Marketing Initiatives Leading UK Wine Delivery Service Taps Online Marketing Firm to Drive US Expansion with Affiliate, Search, and CPA Marketing Programs	Press Release
11.02.09	How Do You Value Your Performance Metrics? Return on investment of social media campaigns was a big topic a few weeks ago at the Social Ad Summit in New York. As brand advertisers are venturing further into the space, the instinct to put an ROI on their six-figure marketing efforts is only natural	Industry Articles
10.27.09	The Five Questions That Kill Marketing Careers As the planning cycle renews itself, you should be aware of five key questions that have been known to pop up in discussion with CEOs/CFOs, often short-circuiting otherwise brilliant marketing careers.	Industry Articles
10.26.09	Paper Chase: 40% Of Net Users Visit Newspaper Sites An average 74 million people visited a newspaper Web site each month in the third quarter of 2009, equaling just under 40% of all active U.S. Internet users, according to the Newspaper Association of America, citing research performed by Nielsen Online.	Industry Articles
10.14.09	NETWORK MAGICIANS Top interactive agencies and affiliates share their tricks for picking the right ad network.	Industry Articles
10.12.09	Live Together, Suffer Alone: Understanding the Cross-Channel Mix (and Why Yours May Not Be Working) Today's marketers are challenged to implement multiple techniques—from search to affiliate to media advertising and more—to achieve different results. Each channel has its own set of rules, its own potential results, even its own manager (whether outsourc	Industry Articles
10.07.09	Under the Influencers: The Relationship Between Social And Search The study...reveals the correlation between the discovery of brands through social media and search behavior, including increased lower-funnel searches and paid search click-through rates (CTRs).	Industry Articles
10.02.09	Ducati Goes All Social In Marketing Shift Ducati this week is launching a social-media campaign on a new site, still in beta, that rewards members for dispersing brand messages around the Web.	Industry Articles
09.18.09	Is Fantasy Football The Best Marketing Program Ever? Yes! ...Without a doubt, fantasy football is the most perfect example of integrated marketing in existence today. It marries the best of online marketing and social media with real-world events and that most basic of human traits: pure, unbridled competitivene	Industry Articles
09.16.09	Upswing: Newspapers' Online Traffic Doubles 2004-2009 ...But newspapers should by all rights be able to devise some kind of remunerative online publishing strategy, considering the spectacular growth in online audiences over just the last five years.	Industry Articles
09.14.09	Free Shipping Email Offers Spike Conversions ...70% of respondents from online companies offering business and consumer products and services, catalogers, and multichannel retailers had higher conversion rates on e-mails offering free shipping than on other types of marketing e-mails.	Industry Articles
09.10.09	CPL Gains Traction For Marketing Leads According to the Cost per Lead Advertising Data Report from Pontiflex, marketers are turning to pay for performance pricing models	Industry Articles
09.10.09	Affiliate Marketers Ask Court To Nix 'Amazon Tax' The so-called "Amazon tax," enacted last year, requires any online marketer who uses affiliates in New York to collect sales tax from consumers in the state. Amazon and Overstock contend that the law is unconstitutional...	Industry Articles
09.08.09	It's Not the Banner, It's the Pricing Model Recession or no recession, there are certain trends that will stand.	Industry Articles
09.01.09	Barry Diller's Brash New Strategy The former e-commerce impresario is placing a contrarian wager on sponsored Web content	Industry Articles

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