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Date	Description	Type
News
12.12.11	Paid Search Drives Offline Sales, Compensation Model Flawed Paid search and display ads more often drive online activity into brick-and-mortar stores, but those running ecommerce campaigns don't get the kudos for connecting online to offline sales. Marketers running digital media campaigns, for the most part, are	iMarketing In the News
12.08.11	Paid Search To Grow 15% In 2012 Brands will spend 12.6% more this year, compared with last, to advertise across the Internet, according to ZenithOptimedia, a Publicis Groupe company. Driven, in part, by online video and accompanying ads, the study shows 16.4% growth in 2012, followed by	Industry Articles
11.28.11	Walgreens Scanning Mobile Coupons at 7,700 Stores ...At more than 7,700 locations, Walgreens customers can bring their smartphones to the checkout to have mobile coupons scanned directly from the device.	Industry Articles
11.27.11	Mobile Drives 14.3% of Black Friday Online Traffic. 9.8% of Sales ...According to the IBM Smarter Commerce benchmark of online retail activity, mobile platforms were responsible for 14.3% of all online shopping traffic on Black Friday, more than doubling the 5.6% of traffic IBM recorded last year. Perhaps even more impr	Industry Articles
11.22.11	Coupon Campaigns Should Closely Follow Consumer Behavior .... It turns out the likelihood of consumers viewing, printing and redeeming a digital coupon at a brick-and-mortar store rises 19.6% if the coupons become available at 8 a.m. on Wednesday, according to a recent study.	Industry Articles
11.18.11	Why Siri Is The Most Exciting, And Terrifying, Evolution Of Search The technology world has been buzzing about the recent introduction of the iPhone 4S. As a device and platform, it’s sleek, smart, intuitive and accessible to users of all ages. It turns the most complex of tasks into a very elegant and satisfying experie	Industry Articles
11.17.11	Walmart Vs. Amazon: A Regime Shift In Motion A recent article indicates that Walmart is preparing for what could be the “retail battle of the decade.”	Industry Articles
11.14.11	Links Posted By Big Facebook Pages Have A 0.14% CTR, 1 Click Per 1,000 Fans The click through rate for links posted to the news feed by Facebook Pages with over 100,000 fans is 0.14%, or 1 click per 715 impressions according to a new study ....These figures should give marketers an idea of how many Facebook fans they’ll need to a	Industry Articles
11.09.11	2012: Mobile Search To Comprise Nearly 22% Of Ad Spend Search on mobile devices continues to fuel marketing campaigns, but attribution management tools must evolve to take full advantage of the 16% to 22% mobile marketing ad spend that Efficient Frontier estimates will materialize by 2012.	Industry Articles
11.09.11	Social, Mobile Ramp Up Ad Dollars, Interactive On Rise When it comes to ad spending, ad exchanges, social media and mobile are among the fastest-growing categories -- and they will continue their upward trajectory next year and beyond, according to the annual Outlook report released by Razorfish Wednesday.	Industry Articles
11.08.11	Google+ Lets In the Corporations Google is opening its social network, Google+, to companies, organizations and brands. With the move, it hopes to create novel kinds of relationships between people and products, while making inroads against Facebook’s own popular corporate pages, partly	Industry Articles
10.27.11	Why Google Has To 'Get' Platforms: It's The Future Of Search ...open platforms open greater levels of innovation, one reason why Facebook gained the critical mass needed to dominate social networking. That is certainly applicable given Google’s forays into the social space. But there’s another reason, one very germ	Industry Articles
10.27.11	Web Influences Trillion Dollar Retail Sales ...86% of buyers who purchase in-store use generic terms on search engines to inform their purchase decision. The study, featuring RadioShack, Audi, and a national entertainment brand, also shows that when a shopper conducts a search online and clicks on	Industry Articles
10.04.11	Time Inc. Reveals Brain Study, Preliminary Data Suggests 'Digital Natives' Are In Fact Different Are people who were born or grew up after the explosion of digital media options that began in the 1990s, wired to use media differently than preceding generations? It's a question that some of Madison Avenue's top research minds have been wondering for y	Industry Articles
10.03.11	Coupon Sites Are a Great Deal, but Not Always to Merchants Like businesses across the land, the Madison Avenue spa Wellpath tried to drum up customers by running heavily discounted coupons on deal-of-the-day Web sites. But the Internet coupon fad is shrinking faster than fat from a weight-loss laser.	Industry Articles
09.26.11	California Scheming E-retailers pick their poison: Give up many affiliates or charge sales tax to a quarter of U.S. shoppers	Industry Articles
09.19.11	How Online Advertising Incentives Influence Brand Perception Brand messages and incentives make consumers pay attention to ads, according to a recent study. In fact, combining the two strategies increases interaction by 91% and brand perception by 38%, as well as improved recall and purchase intent...	Industry Articles
09.11.11	Report Details Rise of Social Media As social media like blogs, Facebook, Twitter and YouTube grow increasingly popular among consumers, marketers are seeking more data about the changing behavior of their customers.	Industry Articles
08.30.11	Yelp Scales Back Deal Service as Competition Rises for Internet Coupons Yelp Inc., a website that collects local business reviews, is scaling back its year-old deal service, following Facebook Inc.’s retreat from a market where consumers and merchants say they’re becoming inundated.	Industry Articles
08.25.11	DO WHAT YOU LOVE Steve Jobs gave one of the best commencement speeches of all time at the Stanford graduation ceremony in 2005.	Industry Articles
08.18.11	Digital Requires the Remodeling of the Relic Agency Model It is well known that big agencies have been struggling mightily, recently. From the multimillion-dollar accounts being switched without reviews to public laments that clients expect big ideas for free to procurement departments squashing out every last o	Industry Articles
08.15.11	This Year's 10 Most Successful LivingSocial Deals The top selling item generated more than $11,000,000 in one day. By comparison, the most successful Groupon deal brought in $15.6 million and was 2.6% of Groupon's 2010 cumulative revenue. It was a voucher for $50 worth of shoes and clothing at Nordstro	Industry Articles
08.01.11	Ways to Tell Your Online Marketing Agency is Faking It ...demand has grown in recent years for online marketing agencies that can help companies navigate the increasingly complex world of search, social media, email marketing, affiliate marketing, and more. ..... But how do you know if your agency is really d	iMarketing In the News
07.22.11	Ex-LivingSocial Sales Guy: "There's Going To Be An Implosion And A Major Shakeout In The Industry" Daily deals company LivingSocial is expected to announce its intention to go public any day now. The word is that it will get a $15 billion valuation. To much ado, Groupon filed its S-1 earlier this summer. People say it will be worth $30 billion or more	Industry Articles
07.21.11	Studies Show Search Ads Drive 89% Incremental Traffic Advertisers often wonder whether search ads cannibalize their organic traffic. In other words, if search ads were paused, would clicks on organic results increase, and make up for the loss in paid traffic? Google statisticians recently ran over 400 studie	Industry Articles

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