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Date	Description	Type
News
03.08.11	Court Lifts Ban On Search Marketer Using Rival's Trademark In a ruling that could affect a large swath of search marketers, a federal appeals court on Tuesday vacated an injunction banning a software vendor from using a rival's name as a keyword that triggers pay-per-click ads.	Industry Articles
02.01.11	Little Tags Can Prove Costly - If You Neglect Them CMOs increasingly have to focus on the ROI for Web properties. There are many online ways to draw customers to your site and its product, including advertising, re-targeting, affiliate marketing, search. But which sources of traffic are delivering real bu	Industry Articles
01.31.11	How Much Is One Googler and Facebooker Worth? As it become increasingly difficult to determine the worth of consumers, marketers must trust the numbers generated by analysis to more efficiently budget and drive campaigns.	Industry Articles
01.24.11	IMARKETING LTD. MARKS A DECADE OF GROWTH IN ONLINE MARKETING Full-service online marketing agency iMarketing LTD (www.iMarketingltd.com) today announced the ten-year anniversary of its launch. Since opening its doors in late 2000 – in what was still considered to be the early days of online marketing – iMarketing h	Press Release
12.16.10	Report: Social Networks No Place For Marketing To College Crowd .... a new report finds that college students don't necessarily live up to the stereotype of an especially tech-savvy, social media-obsessed segment of society.	Industry Articles
12.14.10	The Best Things In Life Are Free: 10 Tools For Digital Professionals That Don't Cost A Dime Which tools do experienced digital marketers rely on to develop their marketing strategies, plans, and programs? There are many valuable resources to provide insight into target audience behavior, competitive activity, social media mentions, search keywo	Industry Articles
12.12.10	How Online Retailers Stay a Step Ahead of Comparison Shoppers Online shoppers can get better prices and perks like free shipping. Online merchants, however, are not exactly defenseless. One way they fight back against picky customers is through "dynamic pricing,"....	Industry Articles
12.01.10	CEO Keith Kochberg Talks Cyber Monday with FOX BUSINESS Cyber Monday is the Super Bowl for Online Retailers. Keith Kochberg of iMarketing offers tips for retailers and consumers to make it a success.	iMarketing In the News
11.11.10	Valuing Facebook's Ads The Site Commands 24% of Online Display Ads, but the Dollars Don't Match.	Industry Articles
11.01.10	iMARKETING LTD. HONORED WITH CERTIFICATE OF EXCELLENCE IN DIRECT MARKETING ASSOCIATION’S 2010 INTERN The DMA ECHO awards honor direct marketing campaigns that have excelled in direct response strategy, creative, and results. iMarketing was recognized for its integrated email and search marketing campaigns for Hoveround, a leading manufacturer of power wh	Press Release
10.15.10	The Five W's of Marketing When developing a marketing program, it's not enough to know who, what, when, where, and why. You need to keep them in order, says Steve McKee	Industry Articles
10.12.10	E-Reader Households More Likely to Read Newspapers In Print and Online According to new E-Reader Household data from Scarborough Research, the nine million adults within the four million households that own or plan to buy an e-reader device, 78% of adults in E-Reader Households read a newspaper in print or online during the	Industry Articles
09.27.10	INC. MAGAZINE NAMES iMARKETING LTD. TO ANNUAL INC. 5000 LIST Online Marketing Agency Recognized as One of America’s Fastest Growing Companies	Press Release
09.13.10	EXECUTIVE MOVES, Close Up: Tracy Wehringer	iMarketing In the News
09.13.10	Twitter's New Ad Model Twitter has captured the attention of businesses, celebrities and average Joes, all anxious to maximize the opportunity that this social media platform presents. But what is that opportunity exactly?	iMarketing In the News
09.09.10	Secrets to Promoted Tweets Success Ever since it first appeared on the scene, Twitter has caused a stir among consumers and businesses alike. Marketers in particular have been clamoring to conquer this ubiquitous social media tool, despite its still questionable ability to deliver solid re	iMarketing In the News
08.20.10	Mag Bag: Digital Subs Could Bring $3 Billion by 2014 Digital issues of magazines could generate $3 billion in subscription revenues for magazine and newspaper publishers by 2014, according to a consumer survey conducted by consultants with Oliver Wyman on behalf of Next Issue Media, a consortium dedicated t	Industry Articles
08.18.10	Yahoo Starts 'Powered By Bing' In U.S., Canada Yahoo searchers later this week will begin to see "Powered by Bing" at the bottom of results pages, as Microsoft starts moving in to support the back-end infrastructure on the Sunnyvale, Calif.'s search engine. The two announce the milestone Tuesday, alon	Industry Articles
08.17.10	Manage Your Affiliates' Social Marketing: 4 Tactics to Protect Your Brand and Encourage Proper Socia Social media marketing continues to increase in popularity, both among marketers and affiliates. Your team likely has rules for promoting in social networks -- but do your affiliates follow them?	iMarketing In the News
07.28.10	Study:Consumers Twice As Likely To Click Paid-Search Product Listings Brands that buy rankings through paid search on engines powering retail Web sites experience better sales. After searching for a product on a retail Web site, most shoppers click the top results on the page. In fact, about 94% of shoppers click on the fir	Industry Articles
07.23.10	Ads Online Gaining Acceptance According to research conducted by Frank N. Magid Associates with Magid Media Futures 2010 study, half of respondents now watch online video weekly or more often, an increase from 43% in 2009. Viewers aged 18 to 24 accounted for the greatest increase in w	Industry Articles
07.22.10	CEO Keith Kochberg Talks Online Marketing with FOX In this Small Business Spotlight on FOX Business Network, our own Keith Kochberg shares his tips on achieving small business success online – from self serve to social media, and everything in between.	iMarketing In the News
06.30.10	If Banner Ads Are Dead, What's Next Much was made of MSNBC.com's decision to relaunch its web page with 30 new ad formats - none of which were banner ads. As it turned out, the site is carrying banner ads, albeit in a different form.	iMarketing In the News
06.23.10	Look Ma, No Hands: More Than Half Of Companies Say They Are Using Social Media With No Strategy While 78% percent of corporate respondents say their company is using social media, only 41% say they have a strategic plan in place to guide such activity, according to a new study from marketing firm Digital Brand Expressions.	Industry Articles
06.16.10	Interpublic: Online Poised To Supplant Newspapers As World's No. 2 Ad Medium Online advertising is now on pace to become the world's second largest advertising medium - just behind TV - by the 2013, according to a revised global advertising report released this morning by Interpublic's Magna Global unit.	Industry Articles

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