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Date	Description	Type
News
08.07.09	Betting on the Real-Time Web No one knows how the microblogging site and similar online social networks will make money, but investors see a new Web revolution	Industry Articles
08.06.09	You are SO unfollowed! ...major learning of social networks is that you should be very choosy on who to listen to and who to put into your view.	Industry Articles
08.06.09	Rupert Murdoch Plans Charge for All News Websites by Next Summer Times and Sun readers to pay as loss-making Murdoch declares	Industry Articles
08.04.09	Coupons and Sales Up Front For Back-to-School Buying According to the National Retail Federation's 2009 Back to School Consumer Intentions and Actions Survey, by BIGresearch, back-to-school shoppers buy only what you need, check for coupons and sales, and grab perfect computer at the right price.	Industry Articles
07.31.09	Ads Follow Web Users, and Get More Personal For all the concern and uproar over online privacy, marketers and data companies have always known much more about consumers’ offline lives, like income, credit score, home ownership, even what car they drive and whether they have a hunting license. Recen	Industry Articles
07.30.09	Deal Talk With Yahoo’s Schneider, Microsoft’s Mehdi: Adding Display ‘Is Like Boiling The Ocean’ Yahoo’s Hilary Schneider and Microsoft’s Yusuf Mehdi spent months making today’s search and advertising deal happen—and they’ll spend countless hours making it work. In	Industry Articles
07.29.09	Microsoft, Yahoo Reach Search Deal Yahoo Inc. and Microsoft Corp. on Wednesday struck a deal for a 10-year Internet-search partnership, ending a protracted dance and uniting the rivals against Google Inc.	Industry Articles
07.17.09	Managing Acquisition Costs Effectively Today’s businesses must implement multiple techniques at once — from search and affiliate marketing, to media advertising and more.	iMarketing In the News
07.16.09	MMA Unveils Affiliate Member Program Expanding its effort to clean up mobile marketing, the Mobile Marketing Association Wednesday announced a new membership program aimed at affiliate marketers on cell phones.	Industry Articles
07.15.09	The Great GRP Debate Want to start a brawl in online advertising circles? Just announce that online advertising should adopt the traditional media measurement metrics of reach, frequency and GRPs (gross rating points).	Industry Articles
07.14.09	Trusting the brand to the lowly ‘twintern’ Only the kids know social networks? The risk may not be worth the clicks	Industry Articles
07.13.09	Rosetta Stone: The Latest Case Against Google The language education software maker claims Google's AdWords program infringes its trademark. Legal experts say Rosetta Stone's suit will be hard to win	Industry Articles
07.09.09	Moonfruit's Twitter Push Provides Cautionary Tale Marketers looking to leverage Twitter beware: the company will only let you rig the system so much, as one brand recently discovered.	Industry Articles
07.08.09	Hey, Online Display Ads Don't Suck After All! Since the dawn of time, advertisers have been worried about the efficacy of online display ads. This is in part because, in the mid-1990s, they were taught that online display ads had one purpose in life, which was to get people to click on them.	Industry Articles
07.01.09	Advertising: The Price of 'Free' Media Publishers Need a New Contract With Consumers	Industry Articles
06.30.09	How Email Marketers Battle Highest Level Of Spam In Two Years Marketers responsible for sending email promotions may find it more challenging to keep spam botnets at bay.	Industry Articles
06.24.09	Media Execs See Future For Paid Content Media and entertainment industry executives said here Tuesday that consumers will be willing to pay for popular digital content as more sector companies explore new online pay models.	Industry Articles
06.19.09	OPA: Display Ads Drive Engagement, E-Commerce ...the Online Publishers Association Thursday released results from a new report showing that display advertising helps drive consumer engagement and online spending.	Industry Articles
06.12.09	IAC's Diller: The iPhone is our crystal ball While much of the "new IAC" relies on advertising revenue, Diller declared at the conference that strictly relying on advertising as a business model is not sustainable. "I absolutely believe that the Internet is passing from its free phase into a...	Industry Articles
05.22.09	Research Brief Email Performing New Tactics Abound Despite the recession, e-mail marketing performs well and better than ever for some	Industry Articles
05.20.09	Direct Mail Doomed, Long Live Email After making quick work of print newspapers, and the Yellow Pages industry, "The kudzu-like creep of the Internet is about to claim its third analog victim," warns a new report from research firm Borrell Associates.	Industry Articles
05.18.09	All a Twitter About Social Networks Small companies must learn these sites generate interest, but don’t directly affect profits	iMarketing In the News
05.14.09	SEM To Acquire, Email To Retain, As E-Commerce Grows According to the first installment of of Retailing Online 2009: Marketing Report from Forrester Research and Shop.org, e-commerce sales, including event and movie tickets, will grow about 11% to $156.1 billion this year from $141.3 billion in 2008. Online	Industry Articles
05.08.09	Forrester: Interactive Marketing To Grow 11% To $25.6 Billion in 2009 Forrester Research predicts that interactive marketing spending will hit $25.6 billion this year -- up 11% from $23.1 billion in 2008, despite being flat, as marketers shift money from traditional media to digital channels.	Industry Articles
05.01.09	Net Gains: The 4 Most Common Search Marketing Mistakes Made by CMOs In today's Web-driven environment, effective search marketing can bring a business to new levels of success. Unfortunately, implementing incorrect or ineffective techniques can have the opposite effect.	iMarketing In the News

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