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Date	Description	Type
News
06.04.10	HOW LOCAL NEWSPAPERS CAN EXPAND THEIR FOOTPRINT It’s no secret that local newspapers in the current economy are taking a beating. Print circulations are down, and as a result the online presence of newspapers has become a hot topic these days.	Industry Articles
05.17.10	Creative campaigns from Massage Envy, Sub-Zero and Hoveround Power wheelchair manufacturer Hoveround's target market is traditionally not Internet-savvy, but the company's traditional marketing efforts were reaching a threshold and increases in communications efforts were not yielding a commensurate amount of leads	iMarketing In the News
05.03.10	Network Insights The performance marketing industry has gone through dramatic changes in the six months since we last published the Blue Book Top 20. We asked senior feature writer, Lisa Morgan, to talk to some leading networks to find out what they think about three impo	iMarketing In the News
04.30.10	iMarketing LTD Acquires Software Company TrackingSoft LLC iMarketing LTD (www.iMarketingltd.com), a full-service online marketing agency, today announced that it has acquired TrackingSoft LLC, developers of ROIAdvantage (ROIA), a leading web-based solution for tracking and optimizing online marketing campaigns.	Press Release
04.28.10	Retailers Mobilize to Challenge Colorado Online Sales Tax Law Two organizations of direct-to-consumer marketers are putting together a war chest to fund a federal court challenge to a new Colorado law that requires online retailers to notify the state of all purchases made by Colorado residents.	Industry Articles
04.14.10	Study Finds 'Transparency' Impedes Display Ad Growth A major reason why display continues to lag the growth in paid-search advertising is that major marketers are concerned by the increasing lack of "transparency" among ad networks and third-party aggregators of online display advertising.	Industry Articles
04.14.10	Paid-Search Spend Rises, Signals Stronger Year Ahead Marketers spent 11% more on paid-search ads between January and March in the U.S., compared with the year-ago quarter, making it the strongest quarter since the fourth quarter of 2008, according to a report published Tuesday by SearchIgnite.	Industry Articles
04.12.10	When Traffic Comes Home New tactics can attract a mass of new visitors, but will the Web site be ready?	iMarketing In the News
03.26.10	Is an Ad Exchange Right for You? Online media buying has always been a challenge (read: inefficient mess) as marketers continuously seek the best placements for reaching their target audience by working with multiple publishers to negotiate rates and manage results across a range of...	iMarketing In the News
03.24.10	Behavioral Ads Offer A Windfall For Marketers, Publishers Behavioral targeting may keep advertisers front and center with their target audiences. It may also keep some publishers in business.	Industry Articles
03.17.10	Is Social Media Really Good for Business? Social media is fast becoming one of the most popular and accessible channels for brand visibility. Companies everywhere are scrambling to get in on the action and get their message out to audiences via Facebook, Twitter, and other popular sites [see stor	iMarketing In the News
03.16.10	GETTING THE BUZZ But Not Necessarily The Business Experts say that social media may build brand awareness, but don’t count on it to drive sales.	iMarketing In the News
03.03.10	The Social Media Craze: Maybe Not For Your Business It can be more trouble and expense than it's worth, and it can even do more harm than good.	iMarketing In the News
02.24.10	Display Ads Stimulate Search, Confirms Eyeblaster Study ...But typing a Web site address into the browser and landing on a page might not make the searcher's intent as apparent as typing a search term into the keyword query box. So, both search and display campaigns must work together to provide marketers the	Industry Articles
02.15.10	Analytic Vs. Audited Data: Yes, There IS A Difference To start, analytics are not an audit. An audit involves a series of checks and balances, beyond simply quality control, that tests data for accuracy. Further, audits provide standardized metrics and methodology, consistency of process, and transparency of	Industry Articles
02.15.10	DRTV Plays Lead in Campaign Strategy Direct response, in the context of direct response television, used to mean one thing: Consumers viewed the TV ad, dialed a 1-800 number, sent a personal check or provided credit card information and received their product or service. As the Web gained po	iMarketing In the News
02.08.10	Is Twitter the Next Second Life? If you're a marketer who has steered clear of Twitter, your (non)strategy may be paying off! It's possible that this Twitter thing may just take care of itself.	Industry Articles
02.03.10	News Right Now Drives Newspaper Readers to Web The Outsell third annual News Users' research predicts continued steep drops in US newspapers' print circulation as consumers continue to gravitate toward the Internet for news.	Industry Articles
02.03.10	Is Twitter Losing Its Luster? One of the biggest questions about social networking and the services that enable it is whether the whole concept has durability and what kind of durability that might be; in other words, is social networking a really long term transformative trend, a bri	Industry Articles
01.15.10	The new rules for direct response advertising The challenging economic climate has brought with it increased scrutiny into marketing budgets -- underscoring the importance of ROI on advertising dollars. As a result, traditional brand advertising is quickly taking a backseat to direct response adverti	iMarketing In the News
01.15.10	Is too much money going to social media? Social media is the "next big thing" and the medium of the moment. Experts debate whether the hype means marketers are unduly ignoring traditional media in the process.	iMarketing In the News
12.09.09	Groups Far Apart on Online Privacy Oversight If online privacy was once an obscure policy subject, it has come front and center. That much was apparent at the standing-room-only roundtable on privacy and technology that the Federal Trade Commission held here on Monday.	Industry Articles
12.03.09	Hoveround chooses iMarketing for SEM and lead gen Motorized wheelchair maker Hoveround is working with iMarketing Ltd to increase its online presence through search engine marketing (SEM) and cost per acquisition (CPA) campaigns.	Industry Articles
12.01.09	'Cyber Monday' Sales Appear Strong In a display of strength by the e-commerce sector, online shopping sites reported a surge in sales and traffic on Monday, bucking the mixed-bag results experienced by traditional retailers so far this holiday season.	Industry Articles
12.01.09	Product Placement A lot of bloggers are unhappy with a new rule requiring them to disclose when they get something for free	Industry Articles

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