News - iMarketing LTD.

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Date	Description	Type
News
08.10.07	Behavioral Targeting: Putting Lipstick on a Pig The term “lipstick on a pig” has been used in one variation or another ... to make something appear more beautiful than it really is or to make something useless appear useful. All the lipstick in the world can’t make behavioral targeting any less porcin	Industry Articles
02.27.08	iMarketing Ltd's Jacobs Quoted in Ecommerce Times	iMarketing In the News
12.18.08	IMARKETING LTD AWARDED COMMISSION JUNCTION 2008 AGENCY OF THE YEAR FOR AFFILIATE MARKETING EXCELLENC iMarketing was chosen for the Agency of the Year award for its unique ability to consistently deliver cost-effective and creative affiliate marketing programs, while fostering profitable relationships between their clients and Commission Junction, the lea	Press Release
12.24.08	Why Online Ads Are Weathering the Recession In most media, 2009 will bring unkind cuts, and Madison Avenue will never be the same. But Internet advertising seems to be holding up	Industry Articles
01.05.09	Media Agencies Ready to Rumble for ROI Economic tumble will intensify the scrutiny of every client dollar spent	Industry Articles
02.16.09	Getting Your Coupons to Stand Out in a Crowded Space, Landing Page Optimization and More How can I best optimize my landing page for search?	iMarketing In the News
02.27.09	Small Biz Bulletin: 7 Tips for Affiliate Networking Success For small businesses with more time than money, affiliate networking can pay off. The cost of participation is relatively small, but success can be achieved only by giving affiliates plenty of tender loving care -- and avoiding some common pitfalls along	iMarketing In the News
03.02.09	Online Testing: The Engine Behind Integration Keith Kochberg, President and CEO of iMarketing Ltd, Inc. weighs in on the value of online testing in an integrated media campaign.	iMarketing In the News
03.30.09	iMarketing Ltd. Expands New York City Office, Staff, In Response to Client and Service Growth iMarketing Ltd. Expands New York City Office, Staff, In Response to Client and Service Growth	Press Release
05.01.09	Net Gains: The 4 Most Common Search Marketing Mistakes Made by CMOs In today's Web-driven environment, effective search marketing can bring a business to new levels of success. Unfortunately, implementing incorrect or ineffective techniques can have the opposite effect.	iMarketing In the News
05.08.09	Forrester: Interactive Marketing To Grow 11% To $25.6 Billion in 2009 Forrester Research predicts that interactive marketing spending will hit $25.6 billion this year -- up 11% from $23.1 billion in 2008, despite being flat, as marketers shift money from traditional media to digital channels.	Industry Articles
05.14.09	SEM To Acquire, Email To Retain, As E-Commerce Grows According to the first installment of of Retailing Online 2009: Marketing Report from Forrester Research and Shop.org, e-commerce sales, including event and movie tickets, will grow about 11% to $156.1 billion this year from $141.3 billion in 2008. Online	Industry Articles
05.18.09	All a Twitter About Social Networks Small companies must learn these sites generate interest, but don’t directly affect profits	iMarketing In the News
05.20.09	Direct Mail Doomed, Long Live Email After making quick work of print newspapers, and the Yellow Pages industry, "The kudzu-like creep of the Internet is about to claim its third analog victim," warns a new report from research firm Borrell Associates.	Industry Articles
05.22.09	Research Brief Email Performing New Tactics Abound Despite the recession, e-mail marketing performs well and better than ever for some	Industry Articles
06.12.09	IAC's Diller: The iPhone is our crystal ball While much of the "new IAC" relies on advertising revenue, Diller declared at the conference that strictly relying on advertising as a business model is not sustainable. "I absolutely believe that the Internet is passing from its free phase into a...	Industry Articles
06.19.09	OPA: Display Ads Drive Engagement, E-Commerce ...the Online Publishers Association Thursday released results from a new report showing that display advertising helps drive consumer engagement and online spending.	Industry Articles
06.24.09	Media Execs See Future For Paid Content Media and entertainment industry executives said here Tuesday that consumers will be willing to pay for popular digital content as more sector companies explore new online pay models.	Industry Articles
06.30.09	How Email Marketers Battle Highest Level Of Spam In Two Years Marketers responsible for sending email promotions may find it more challenging to keep spam botnets at bay.	Industry Articles
07.01.09	Advertising: The Price of 'Free' Media Publishers Need a New Contract With Consumers	Industry Articles
07.08.09	Hey, Online Display Ads Don't Suck After All! Since the dawn of time, advertisers have been worried about the efficacy of online display ads. This is in part because, in the mid-1990s, they were taught that online display ads had one purpose in life, which was to get people to click on them.	Industry Articles
07.09.09	Moonfruit's Twitter Push Provides Cautionary Tale Marketers looking to leverage Twitter beware: the company will only let you rig the system so much, as one brand recently discovered.	Industry Articles
07.13.09	Rosetta Stone: The Latest Case Against Google The language education software maker claims Google's AdWords program infringes its trademark. Legal experts say Rosetta Stone's suit will be hard to win	Industry Articles
07.14.09	Trusting the brand to the lowly ‘twintern’ Only the kids know social networks? The risk may not be worth the clicks	Industry Articles
07.15.09	The Great GRP Debate Want to start a brawl in online advertising circles? Just announce that online advertising should adopt the traditional media measurement metrics of reach, frequency and GRPs (gross rating points).	Industry Articles

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