News - iMarketing LTD.

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Date	Description	Type
News
12.01.09	'Cyber Monday' Sales Appear Strong In a display of strength by the e-commerce sector, online shopping sites reported a surge in sales and traffic on Monday, bucking the mixed-bag results experienced by traditional retailers so far this holiday season.	Industry Articles
07.31.09	Ads Follow Web Users, and Get More Personal For all the concern and uproar over online privacy, marketers and data companies have always known much more about consumers’ offline lives, like income, credit score, home ownership, even what car they drive and whether they have a hunting license. Recen	Industry Articles
07.23.10	Ads Online Gaining Acceptance According to research conducted by Frank N. Magid Associates with Magid Media Futures 2010 study, half of respondents now watch online video weekly or more often, an increase from 43% in 2009. Viewers aged 18 to 24 accounted for the greatest increase in w	Industry Articles
07.01.09	Advertising: The Price of 'Free' Media Publishers Need a New Contract With Consumers	Industry Articles
09.10.09	Affiliate Marketers Ask Court To Nix 'Amazon Tax' The so-called "Amazon tax," enacted last year, requires any online marketer who uses affiliates in New York to collect sales tax from consumers in the state. Amazon and Overstock contend that the law is unconstitutional...	Industry Articles
05.18.09	All a Twitter About Social Networks Small companies must learn these sites generate interest, but don’t directly affect profits	iMarketing In the News
02.15.10	Analytic Vs. Audited Data: Yes, There IS A Difference To start, analytics are not an audit. An audit involves a series of checks and balances, beyond simply quality control, that tests data for accuracy. Further, audits provide standardized metrics and methodology, consistency of process, and transparency of	Industry Articles
09.01.09	Barry Diller's Brash New Strategy The former e-commerce impresario is placing a contrarian wager on sponsored Web content	Industry Articles
03.24.10	Behavioral Ads Offer A Windfall For Marketers, Publishers Behavioral targeting may keep advertisers front and center with their target audiences. It may also keep some publishers in business.	Industry Articles
08.10.07	Behavioral Targeting: Putting Lipstick on a Pig The term “lipstick on a pig” has been used in one variation or another ... to make something appear more beautiful than it really is or to make something useless appear useful. All the lipstick in the world can’t make behavioral targeting any less porcin	Industry Articles
08.07.09	Betting on the Real-Time Web No one knows how the microblogging site and similar online social networks will make money, but investors see a new Web revolution	Industry Articles
07.22.10	CEO Keith Kochberg Talks Online Marketing with FOX In this Small Business Spotlight on FOX Business Network, our own Keith Kochberg shares his tips on achieving small business success online – from self serve to social media, and everything in between.	iMarketing In the News
08.04.09	Coupons and Sales Up Front For Back-to-School Buying According to the National Retail Federation's 2009 Back to School Consumer Intentions and Actions Survey, by BIGresearch, back-to-school shoppers buy only what you need, check for coupons and sales, and grab perfect computer at the right price.	Industry Articles
09.10.09	CPL Gains Traction For Marketing Leads According to the Cost per Lead Advertising Data Report from Pontiflex, marketers are turning to pay for performance pricing models	Industry Articles
05.17.10	Creative campaigns from Massage Envy, Sub-Zero and Hoveround Power wheelchair manufacturer Hoveround's target market is traditionally not Internet-savvy, but the company's traditional marketing efforts were reaching a threshold and increases in communications efforts were not yielding a commensurate amount of leads	iMarketing In the News
07.30.09	Deal Talk With Yahoo’s Schneider, Microsoft’s Mehdi: Adding Display ‘Is Like Boiling The Ocean’ Yahoo’s Hilary Schneider and Microsoft’s Yusuf Mehdi spent months making today’s search and advertising deal happen—and they’ll spend countless hours making it work. In	Industry Articles
05.20.09	Direct Mail Doomed, Long Live Email After making quick work of print newspapers, and the Yellow Pages industry, "The kudzu-like creep of the Internet is about to claim its third analog victim," warns a new report from research firm Borrell Associates.	Industry Articles
11.03.09	Direct Wines Selects iMarketing Ltd As Agency of Record For All Online Marketing Initiatives Leading UK Wine Delivery Service Taps Online Marketing Firm to Drive US Expansion with Affiliate, Search, and CPA Marketing Programs	Press Release
02.24.10	Display Ads Stimulate Search, Confirms Eyeblaster Study ...But typing a Web site address into the browser and landing on a page might not make the searcher's intent as apparent as typing a search term into the keyword query box. So, both search and display campaigns must work together to provide marketers the	Industry Articles
02.15.10	DRTV Plays Lead in Campaign Strategy Direct response, in the context of direct response television, used to mean one thing: Consumers viewed the TV ad, dialed a 1-800 number, sent a personal check or provided credit card information and received their product or service. As the Web gained po	iMarketing In the News
10.02.09	Ducati Goes All Social In Marketing Shift Ducati this week is launching a social-media campaign on a new site, still in beta, that rewards members for dispersing brand messages around the Web.	Industry Articles
05.08.09	Forrester: Interactive Marketing To Grow 11% To $25.6 Billion in 2009 Forrester Research predicts that interactive marketing spending will hit $25.6 billion this year -- up 11% from $23.1 billion in 2008, despite being flat, as marketers shift money from traditional media to digital channels.	Industry Articles
09.14.09	Free Shipping Email Offers Spike Conversions ...70% of respondents from online companies offering business and consumer products and services, catalogers, and multichannel retailers had higher conversion rates on e-mails offering free shipping than on other types of marketing e-mails.	Industry Articles
03.16.10	GETTING THE BUZZ But Not Necessarily The Business Experts say that social media may build brand awareness, but don’t count on it to drive sales.	iMarketing In the News
02.16.09	Getting Your Coupons to Stand Out in a Crowded Space, Landing Page Optimization and More How can I best optimize my landing page for search?	iMarketing In the News

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