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Date	Description	Type
News
08.20.10	Mag Bag: Digital Subs Could Bring $3 Billion by 2014 Digital issues of magazines could generate $3 billion in subscription revenues for magazine and newspaper publishers by 2014, according to a consumer survey conducted by consultants with Oliver Wyman on behalf of Next Issue Media, a consortium dedicated t	Industry Articles
08.18.10	Yahoo Starts 'Powered By Bing' In U.S., Canada Yahoo searchers later this week will begin to see "Powered by Bing" at the bottom of results pages, as Microsoft starts moving in to support the back-end infrastructure on the Sunnyvale, Calif.'s search engine. The two announce the milestone Tuesday, alon	Industry Articles
07.28.10	Study:Consumers Twice As Likely To Click Paid-Search Product Listings Brands that buy rankings through paid search on engines powering retail Web sites experience better sales. After searching for a product on a retail Web site, most shoppers click the top results on the page. In fact, about 94% of shoppers click on the fir	Industry Articles
07.23.10	Ads Online Gaining Acceptance According to research conducted by Frank N. Magid Associates with Magid Media Futures 2010 study, half of respondents now watch online video weekly or more often, an increase from 43% in 2009. Viewers aged 18 to 24 accounted for the greatest increase in w	Industry Articles
07.22.10	CEO Keith Kochberg Talks Online Marketing with FOX In this Small Business Spotlight on FOX Business Network, our own Keith Kochberg shares his tips on achieving small business success online – from self serve to social media, and everything in between.	iMarketing In the News
06.30.10	If Banner Ads Are Dead, What's Next Much was made of MSNBC.com's decision to relaunch its web page with 30 new ad formats - none of which were banner ads. As it turned out, the site is carrying banner ads, albeit in a different form.	iMarketing In the News
06.23.10	Look Ma, No Hands: More Than Half Of Companies Say They Are Using Social Media With No Strategy While 78% percent of corporate respondents say their company is using social media, only 41% say they have a strategic plan in place to guide such activity, according to a new study from marketing firm Digital Brand Expressions.	Industry Articles
06.16.10	Interpublic: Online Poised To Supplant Newspapers As World's No. 2 Ad Medium Online advertising is now on pace to become the world's second largest advertising medium - just behind TV - by the 2013, according to a revised global advertising report released this morning by Interpublic's Magna Global unit.	Industry Articles
06.04.10	HOW LOCAL NEWSPAPERS CAN EXPAND THEIR FOOTPRINT It’s no secret that local newspapers in the current economy are taking a beating. Print circulations are down, and as a result the online presence of newspapers has become a hot topic these days.	Industry Articles
05.17.10	Creative campaigns from Massage Envy, Sub-Zero and Hoveround Power wheelchair manufacturer Hoveround's target market is traditionally not Internet-savvy, but the company's traditional marketing efforts were reaching a threshold and increases in communications efforts were not yielding a commensurate amount of leads	iMarketing In the News
05.03.10	Network Insights The performance marketing industry has gone through dramatic changes in the six months since we last published the Blue Book Top 20. We asked senior feature writer, Lisa Morgan, to talk to some leading networks to find out what they think about three impo	iMarketing In the News
04.30.10	iMarketing LTD Acquires Software Company TrackingSoft LLC iMarketing LTD (www.iMarketingltd.com), a full-service online marketing agency, today announced that it has acquired TrackingSoft LLC, developers of ROIAdvantage (ROIA), a leading web-based solution for tracking and optimizing online marketing campaigns.	Press Release
04.28.10	Retailers Mobilize to Challenge Colorado Online Sales Tax Law Two organizations of direct-to-consumer marketers are putting together a war chest to fund a federal court challenge to a new Colorado law that requires online retailers to notify the state of all purchases made by Colorado residents.	Industry Articles
04.14.10	Study Finds 'Transparency' Impedes Display Ad Growth A major reason why display continues to lag the growth in paid-search advertising is that major marketers are concerned by the increasing lack of "transparency" among ad networks and third-party aggregators of online display advertising.	Industry Articles
04.14.10	Paid-Search Spend Rises, Signals Stronger Year Ahead Marketers spent 11% more on paid-search ads between January and March in the U.S., compared with the year-ago quarter, making it the strongest quarter since the fourth quarter of 2008, according to a report published Tuesday by SearchIgnite.	Industry Articles
04.12.10	When Traffic Comes Home New tactics can attract a mass of new visitors, but will the Web site be ready?	iMarketing In the News
03.26.10	Is an Ad Exchange Right for You? Online media buying has always been a challenge (read: inefficient mess) as marketers continuously seek the best placements for reaching their target audience by working with multiple publishers to negotiate rates and manage results across a range of...	iMarketing In the News
03.24.10	Behavioral Ads Offer A Windfall For Marketers, Publishers Behavioral targeting may keep advertisers front and center with their target audiences. It may also keep some publishers in business.	Industry Articles
03.17.10	Is Social Media Really Good for Business? Social media is fast becoming one of the most popular and accessible channels for brand visibility. Companies everywhere are scrambling to get in on the action and get their message out to audiences via Facebook, Twitter, and other popular sites [see stor	iMarketing In the News
03.16.10	GETTING THE BUZZ But Not Necessarily The Business Experts say that social media may build brand awareness, but don’t count on it to drive sales.	iMarketing In the News
03.03.10	The Social Media Craze: Maybe Not For Your Business It can be more trouble and expense than it's worth, and it can even do more harm than good.	iMarketing In the News
02.24.10	Display Ads Stimulate Search, Confirms Eyeblaster Study ...But typing a Web site address into the browser and landing on a page might not make the searcher's intent as apparent as typing a search term into the keyword query box. So, both search and display campaigns must work together to provide marketers the	Industry Articles
02.15.10	Analytic Vs. Audited Data: Yes, There IS A Difference To start, analytics are not an audit. An audit involves a series of checks and balances, beyond simply quality control, that tests data for accuracy. Further, audits provide standardized metrics and methodology, consistency of process, and transparency of	Industry Articles
02.15.10	DRTV Plays Lead in Campaign Strategy Direct response, in the context of direct response television, used to mean one thing: Consumers viewed the TV ad, dialed a 1-800 number, sent a personal check or provided credit card information and received their product or service. As the Web gained po	iMarketing In the News
02.08.10	Is Twitter the Next Second Life? If you're a marketer who has steered clear of Twitter, your (non)strategy may be paying off! It's possible that this Twitter thing may just take care of itself.	Industry Articles

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