ONLINE MEDIA PLANNING AND BUYING - Our most diverse practice, iMarketing's Media Planning and Buying service targets online advertising activities outside of Search and Affiliate Marketing. Our team is on the forefront of the latest techniques and technologies in media types, ranging from Display and E-mail to Co-Registration and Incentive.

DISPLAY - Often thought of as the most common form of online advertising, Display Media presents a huge array of choices that can make even the most seasoned marketer's head spin. From animated gifs to the latest rich media, iMarketing cuts through the noise and tailors campaigns based on demographic, contextual and behavioral targeting. From CPM to CPC to CPA, our media buying experts secure the best pricing and ensure you pay for only the media you can use. Recognizing that the type of media employed can be as important – if not more important – than the advertisement itself, iMarketing's online media plans include multiple types of ad placements. Furthermore, we are committed to maintaining the strength and integrity of your brand online.

E-MAIL - E-mail marketing can serve as a highly effective customer acquisition vehicle. But for most advertisers, the world of e-mail marketing is a gray area filled with potential pitfalls. As experienced e-mail marketers, we separate the good from the bad to ensure you deploy only effective and CAN-SPAM compliant campaigns. We manage all aspects - from list selection, creative development and best practices to QA, managing unsubscribes, and tracking and reporting.

CO-REG/LEAD GENERATION - By working with publishers and advertising networks, iMarketing creates databases of consumers who have expressed specific interest in our clients' products and services. To create fresh lists of prospects, we maintain a central database of subscribers who have opted into promotional offers and match it against databases of customers and former subscribers. Our campaigns then market to these consumers on an opt-in basis, ensuring that all names and leads come from reputable sources and include all of the information necessary to close sales.

LOYALTY/INCENTIVE - Customers acquired through incentive and loyalty programs behave differently than traditional customers. So, their value must be assessed independently of customers acquired elsewhere. iMarketing's disciplined approach helps you select the right partners and assess the true economics of these acquisitions, ensuring that you do not overpay for them. Our expertise enables you to generate significant new leads and consumers, develop long-term relationships, and deepen consumer loyalty, all while meeting or exceed ROI goals.

CREATIVE - With our established network of designers, producers and developers, we offer creative and development services that match each project with appropriate talent. This ensures that creative results are both dynamic and effective.