SEARCH - For most users, search engines have become the window to the Internet. It remains critical for Web sites to optimize placement in both natural, or "organic," listings (SEO) as well as in paid search (SEM).

SEM - iMarketing provides end-to-end program management for pay-per-click (PPC) marketing on the most popular search engines, including Google, Yahoo!, MSN, and Ask.com. We carefully devise campaigns that achieve each client's specific objectives while remaining true to their budget guidelines. Seeking to optimize placement and deliver maximum targeted traffic at the lowest cost, our team researches keywords from an end-user perspective, creates a library of relevant topics, and performs competitive analysis to determine the strongest positioning for each effort.

Our ad copy creation program develops innovative titles and optimized copy that directly align with search queries to deliver the best prospects, then tests and retests multiple variants. Strategic placement is maintained through our intelligent bid management, including ongoing bid optimization for each keyword – and across keywords – so clients receive maximum exposure at the lowest-possible cost. The result: high quality, targeted leads, relevant traffic, and increased return-on-investment for your SEM program.

SEO - Search Engine Optimization has evolved tremendously from the days of turn-key solutions. Search engines have advanced their algorithms so that covering a site in keywords, or building thousands of content-free doorway pages, can do more harm than good. Not only will they no longer help to drive traffic, they may prevent you from receiving traffic from Google or Yahoo! at all.

iMarketing has in-depth knowledge of the algorithms adopted by popular search engines. We understand and follows the guidelines necessary for ethical SEO placement. Working with your development team we research, deploy, manage and continuously evolve each Web site to ensure maximum "crawlability" for search engine spiders. This ensures not only an optimized site for today, but a scalable, search engine-friendly site development in the future.