TECHNOLOGY - Technology plays a crucial role in tracking, monitoring, analyzing and optimizing individual online marketing initiatives. To ensure the ROI of client campaigns, iMarketing has developed a proprietary, full-service "engine" to track campaigns across multiple online channels. Our web-based tool provides ad-serving, e-mail delivery, lead generation, campaign tracking, affiliate marketing and search-engine marketing through a single platform.

ROIA - iMarketing's exclusive ROI Advantage program is a complete online-marketing management system. ROI Advantage integrates media tracking, ad hosting, list management, e-mail functionality and real-time ROI reporting into one user-friendly interface. With ROI Advantage, you can easily track online marketing campaigns and review real-time reports to maximize your return on investment. ROI Advantage eliminates the need to maintain separate tracking systems and manually compile and analyze data. Simply log on and everything you need is right in front of you. ROI Advantage even offers wizard-style dialogues to simplify campaign creation, report creation and link-tracking. In addition, ROI Advantage offers multiple-user access with per-user access permissions.